Carrefour dives into the world of Fortnite - RetailDetail EU
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Carrefour has created a virtual map in the hugely popular video game Fortnite. By doing so, the retailer wants to make young people aware of its Act Ford Food programme and encourage them to eat healthier.
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The Fortnite World Cup has a prize pool of $30 million, and had some 40 million players try out to qualify. Brands such as GrubHub and Wix are making their first-ever appearance
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