IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
Por um escritor misterioso
Descrição
IHOP acknowledges it faked IHOb name change for publicity
Dozens of Big Name Brands Epically Troll IHOP's Name Change to IHOB
A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois
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