iHeartMedia, Inc. - iHeartMedia Expands Metaverse Footprint with the Launch of iHeartLand on Roblox, Where Everyone Can Be a Music Tycoon
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Jake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood Intel® Powers Up iHeartLand Experience with its House of Wonder, Full of Fantastical Possibilities iHeartMedia today opened the gates to iHeartLand on Roblox , cementing itself as a go-to destination and pioneer in the rapidly-expanding metaverse. iHeartLand is a one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience. Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more. This press release features multimedia. View the full release here
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