Company Asks 100 People To Draw 10 Car Logos From Memory, And The
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The company gathered 100 people (54 women and 46 men) of varying ages and told them only that they would be asked to draw 10 items. As the experiment began, participants were sat in separate booths and given the same sets of felt-tip pens, along with 10 pieces of paper with the name of each car make on the top. They were given an unlimited amount of time to draw all 10 logos.
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